Strategic Leadership in a Changing World Essay Example | Topics and Well Written Essays - 2000 words - 1

strategical Leadership in a Changing World - Es feel out ExampleNews Corporation has been founded by Rupert Murdoch in the year 1979, and the company is headquartered at New York, NY, USA. The company operates in six business segments such(prenominal) as Cable communicate Programming, Television, Direct Broadcast Satellite Television, Filmed Entertainment, Publishing and others (New York Times, 2013). Cable Network Programming portion of News Corporation licenses and produces sports entertainment, business news, movies, general entertainment, etc. Filmed Entertainment division of the company offers animated and live-action motion pictures in the form of entertainment to customers. Television division of the company offers some(prenominal) network programming and broadcasting entertainment to customers (New York Times, 2013). Recently, News Corporation has acquired ESPN STAR Sports division through only owned subsidiary. According to the annual report published by News Corporati on (2012), the company earns annual revenue of more than $30 billion from its global operations. Major entertainment divisions of the company include discombobulate Entertainment, National Geographic channel, Fox studios, etc. (News Corporation, 2012). The concept of strategic leadership in the form of free-enterprise(a) advantage was probably first identified by hall porter (1985 and 1991). Porter (1985) has wedded the basic exemplar of outside in approach which helps a firm to understand the particular market in name of macro environmental (political, economical, social, technological, environmental and legal) analysis and industry force analysis. Seminal research work of Michael Porter (1985) has given a 5 force framework which helps a firm to understand the business prospect in particular market in terms buyer power, supplier power, threat of substitute, entry barrier and agonistic rivalry. However, strategic leadership is more important from the competitive advantage p erspective. In simple words, it sens be said that companies can only carry through strategic leadership if it is able to achieve competitive advantage over other competitors. The question may arise that how a firm can achieve competitive advantage? Well, to answer this question, research scholars such as Barney (1986) has given the Resource Based vox populi (RBV) model. According to Barney (1986), a firm should use its financial and non-financial resources which are valuable, rare, inimitable and non-substitutable in order to archive competitive advantage. Adner and Zemsky (2006) and Kraatz and Zajac (2001) have also found that availability of resources and optimal usage of these resources develop capabilities for firms and using the develop capabilities can help a firm to achieve competitive advantage or better to say strategic leadership. An eminent author has epistemologically created link between performance, strategic leadership and competitive advantage in the following manner Sustainable competitive advantage is more probable in firms that achieve carry on superior performance. (Powell, 2001, p. 879) Discussion about strategic leadership is incomplete without the mentioning the concept of Core Competency given by Prahalad and Hamel (1990). These eminent scholars duo has suggested that companies can achieve core competency by strategically using its capabilities backed by valuable resources. Optimizing resources and capabilities in particular business operation can help firms to