Fast food restaurant Essay

Introduction Fast food is the enclosure given to food that can be prepared and served really quickly. age any meal with low set period can be con billetred to be unshakable food, distinctively the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take- pop out/take-away. History The construct of ready-cooked food for sale is closely connected with urban development. In superannuated Rome cities had street stands that sold bread and wine. A fixture of eastern Asian cities is the noodle shop.Flatbread and falafel are today ubiquitous in the Middle East. Popular Indian fast food dishes include vada pav, panipuri and dahi vada. In the french-speaking nations of West Africa, road view stands in and most the larger cities conduct to Sellas they slang d whiz for generationsa range of ready-to-eat, melanize grilled. Meat sticks known topical anaestheticly as brochettes. Market size and major(ip) play ers Dominated by McDonalds having as many as 123 outlets. Dominos pizza is present in around 274 locations. Pizza chantey is in like manner catching up and it has planned to establish 147 outlets at the end of 2009. tubings have established around 145 outlets. Nirulas is established in Delhi and Yankee India. However, it claims to cater 50,000 guests any day. It has future expansion plans for more than than than 50 outlets every year, for next three years. Major players in fast food McDonalds 132 outlets KFC 72 outlets Pizza hut 147 outlets Dominos Pizza 274 outlets Cafe Coffee mean solar day 833 outlets Barista 200 outlets Fast food contains blue amount of Calories Saturated exposit Carbohydrates Sugar Sodium Proteins Why do people eat it? ? active and Easy ?Tastes good ?Provides satiety and comfort?Its everywhere double Income families ?Work day-away from home ?Shifts in Traditional Food habits ?High income urban dwellers ?Variety of choice of foods ?Home delivery, take -away restaurants, American chains INDIA uphill MARKET FOR GLOBAL PLAYERS The percentage share held by foodservice of total consumer disbursal on food has increased from a very low paper drastically. Eating at home remains very much infixed in Indian culture and changes in eating habits are very slow moving with barriers to eating out entrenched in trustworthy sectors of Indian golf-club.The growth in nuclear families, particularly in urban India has decreased drastically. India, exposure to global media and Western cuisine and an increasing subject of women joining the workforce have had an impact on eating out trends. Major players of fast food in India Mc Donalds KFC Pizza hut Dominos Pizza Coffee day Barista Kentucky hot up Chicken well-nigh the Company KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC is a denounce and operating segment, called a concept of YumBrands s ince 1997 when that family was spun off from PepsiCo as Tricon globose Restaurants Inc. KFC primarily sells sensationalistichearted in form of pieces, wraps, salads and sandwiches. While its primal heighten is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and new(prenominal) regional fare. The association was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, Menu items.KFCs specialty is fried chicken served in discordant forms. KFCs primary product is pressure-fried pieces of chicken made with original recipe. The other chicken offering, wasted crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a threadbare industrial kitchen type machine. Kentucky Grilled Chicken This marinated grilled chicken is targeted towards health-conscious customers . It features marinated breasts, thighs, drumsticks,and wings that are coated with the Original Recipe seasonings before existence grilled.It has less fat, kilocalories, and sodium than the Original Recipe fried chicken. Nutritional pass judgment KFC formerly used partially hydrogenated fossil oil in its fried foods. This oil contains relatively high levels of trans fat, which increases the risk of heart disease. The Center for Science in the Public Interest (CSPI) filed a court case against KFC, with the aim of making it use other types of oils or make sure customers know rough Trans fat content immediately before they buy food. Advertising one and only(a) of KFCs latest advertisements is a commercial advertising its wicked compression box meal.The commercial features a fictional black alloy band called Hellvetica performing live, the lead singer whence swallows fire. The commercial then shows the lead singer at a KFC eating the wicked squash box meal and saying Oh man th at is hot. In 2007, the original, non-acronymic Kentucky Fried Chicken name was resurrected and began to reappear on company marketing literature and food packaging, as well as some restaurant signage. KFC chore Strategy KFC fast-food chains are currently under the restaurant discrepancy of PepsiCo Incorporated.Some major threats include the changing attitudes of society toward healthier eating habits, KFC has more than 9,800 outlets located in 77 countries. In marketing, KFC restaurants are not restricted from locating within close proximity of other KFC restaurants. in that respect are two alternative strategies for KFC. The first strategy involves sustaining PepsiCo beverage division and snack foods division unitedly, and a divestiture of PepsiCo restaurant division marketing Taco Bell, Pizza Hut, and KFC. MC Donalds About the companyMcDonalds is the leading global foodservice retailer with more than 31,000 local restaurants serving more than 58 million people in 118 coun tries each day. More than 75% of McDonalds restaurants worldwide are owned and operated by independent local men and women. The strong foundation that he built continues today with McDonalds vision and the commitment of our talented executives to keep the shine on McDonalds Arches for years to come. To read more about McDonalds history, vision and executives, mark on their links in the left menu.We drive our business pulsing by focusing on what matters most to customers. Our owner/operators, suppliers and employees work together to meet customer needs in uniquely McDonalds ways. The fibrous combination of entrepreneurial spirit and System wide alignment around our Plan to Win enables us to execute the best ideas with both big efficiency and local flair. Products McDonalds predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items,and desserts.In most markets, McDonalds offers salads and vegetarian items, wraps and other locate fare. Portugal is the only country with McDonalds restaurants serving soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is active either to abide by regional food taboos (such as the spectral prohibition of beef consumption in India) or to make lendable foods with which the regional market is more familiar (such as the sale of McRice in Indonesia). Advertising.McDonalds has for decades maintained an extensive advertising campaign. In addition to the customary media ( television system, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the exceptional Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the companys advertising strategy. To date, McDonalds has used 23 different slogans in United Sta tes advertising, as well as a few other slogans for select countries and regions.At times, it has run into trouble with its campaigns. PROBLEMS OF INDUSTRY I. Environmental amicable products terms high Government is legislating laws in order to keep check on the fast food industry and it is emphasizing more on the usage of bio-degradable and environment friendly products. But associated with this issue is the job that fast food player faces the cost associated with the environment friendly product. They cost much higher than the normal products that companies uses for packaging or wrapping their products.II. labyrinthine sense between societal expectation and companies economic Objectives To balance a societys expectation regarding environment with the economic burden of protecting the environment. Thus, one can see that one side pushes for higher standards and other side tries to beat the standard back, thereby making it a arm hand-to-hand struggle and mind boggling exercise. Health related issues obesity I. Studies have shown that a typical fast food has very high density and food with high density causes people to eat more then they usually need. II. minor calories food Emphasis is now more on low calorie food. In this line McDonald has a plan to introduce all exsanguinous meat chicken. Mcnuugget is with less fat and fewer calories. Swot analysis of fast food industry Strengths Quick service Affordable AttractionWeakness Different preferences wish of customization Unhygienic and unhealthy Opportunities Growing nuclear families Growing urban lifestyleThreats Oppositions from various organization Location Ready-to eat Health concerns ANALYSIS & INTERPRETATION 1. How very much do you use fast-food services?a. Daily b. Weekly c. Fortnightly d. monthly 2. Which fast food restaurant would prefer? a. McDonalds b. KFC c. Pizza Hut d. Subway 3. What are the reasons for eating fast food? (You can tick more than 1) a. Appearance of products b. Price of the pr oducts c. Flavor of products d. Convenience of the products 4. What else do you buy when purchase fast food? a. Carbonated (fizzy) drinks b. Coffee, tea c. Ice cream d. Crushers 5. What time would you normally buy fast food? a. Before 12 pm b. Between 12-3 pm c. Between 6-9 pm d. 10pm or later.