Denmarks Coffee Industry :: essays research papers

Strengths&8226 administration control of coffee market place has consumer confidence high&8226Denmark has no restrictions on capital transfers. Denmark adheres to EU rules on the liberation of capital movements. Also Denmark has no foreign exchange restrictions.&8226Political violence is unknown in Denmark&8226 rot is generally unknown in Denmark. &8226After oil, coffee is the most traded and cute commodity in the world.&8226The Scandinavian countries (Finland, Denmark, Norway, Sweden) consume between 8 and 11 kilos per capita, per annum. This is the highest level of coffee consumption in the world.&8226This expansion could strengthen a coffee shop&8217s global presence and also smear risk.&8226Danish currency, the Danish Krone (DKK), is pegged to the Euro.Weaknesses&8226Denmark citizens may not acquire a taste for an American coffee, which in turn could lead to diminishing returns.&8226 in that respect are a very few coffee shops based in Denmark, so creating a pioneering image could backfire.&8226In the coffee industry, drinkable origin is a determining factor of the Company&8217s success. The lack of beverage innovation could have a significant adverse affect on performance. &8226Denmark has yet to adopt the Euro, the common currency of the European Union, as its currency.Opportunities&8226 lot of coffee gross sales increased in 2003 and showed strength in 2004.&8226 het up drinks are subject to international influences. These influences are slowly changing drunkenness patterns in the hot drink market.&8226In 2003 coffee consumption outdoor(a) the home increased to 27% compared to its 2002 mark of 25%.&8226The tea market was in a downward trend in volume sales in 2003.&8226The Denmark hot drinks market is dominated by international players. Sara leeward Corp., Kraft Foods and Nestle all gained a dominant position in Denmark&8217s hot drink market by means of acquirement of already existing well known local companies. They utilized toilsome country loyalty by not changing the name and at the same time developing new flavors and brands.&8226Denmark has no restrictions on capital transfers. Denmark adheres to EU rules on the liberation of capital movements. Also Denmark has no foreign exchange restriction.&8226Vesterbro, Copenhagen&8217s former red light district, lends itself to chic businesses such as coffee shops. Threats&8226Existing competition includes the followingoRicco&8217s Coffee ShopoArt Caf RigaoCaf ZachoBang & JensenoHackenbushoCaf SonjaoAmokka Kaffehauso different cafs&61607Bars&61607Restaurants&61607Fusion Cafs (cafs with areas to shop, do laundry, or another activity)&8226Kaffeplantagen Coffee Bar & Flower Shop&8226Barbarellah Bar, Clothing Store, & privileged Decoration&8226Potential government crackdown on hemp marketplace in Christiana (square within Copenhagen) could harm other businesses such as coffee shops&8226 deplorable population growth in Denmark leaves coffee consumption at its strength point.